To extend the culture of contemporary art and make it accessible to all publics. Marie Pier Theberge

1- To inform the public on the practice of contemporary art by suppressing the romantic myth surrounding the artist. (The artist must suffer, art is strictly emotional, etc.) 2- This project's aim is to show art not only intellectually but as a form of entertainement. 3- To cultivate and interest people so they may evolve collectively and individually. 4- To democratise a cultural content. 5- To make people aware that anyone is apt at producing concepts and carrying out philosophical ideas. 6- To transmit notions and stakes of contemporary art; the blending of disciplines which allows the partial appropriation of fields of expertise (animation film, design, programming, video games, etc.); Interaction which places spectators at the heart of the piece by placing emphasis on the importance of their presence, etc.; the game which allows enjoyment with knowledge.