Goals
- To provide Breast-Rests to partnered hospitals to begin studies.
- To initiate marketing plan into medical and health industry.
- To advertise and promote in medical & health industry
Gallery See all videos & photos
Overview
Beginning with teenage girls sleeping with bras to women recieving radiation treatment for breast cancer, this project will forever change the way women care for their breasts by promoting healthy breasts. The Breast-Rest is the first ever Bra Alternative that has interchangeable styles allowing full comfort and support without restriction allowing circulation and natural healing to occur. This project will provide women with comfort and dignity while recieving radiation treatment and for healing days to follow. Presently, there are no such device or immobilization garments provided for women during treatment. There is a great need and demand since the breasts are soft tissue and difficult to immobilize during treatment.
There are several medical trade shows in the fall we will attend to present to distributors, sales reps and hospital professionals.
Community Benefit
How will the $100K be used? |
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| Budget Notes: The budget will not cover personal expences. The goal is to use this budget to market and promote The Breast-Rest into the medical industry, specifically women with breast cancer receiving radiation across Canada. | |
| $ 3,600 | provide 1st hospital with samples for study |
| $ 20,000 | 20 sales rep sample packs medical industry |
| $ 20,000 | Trade Show promotion |
| $ 10,000 | research and documenting for medical use |
| $ 5,000 | marketing and promoting in medical publications |
| $ 5,000 | production adjustments |
| $ 10,000 | intial production |
| $ 20,000 | on line marketing |
| $ 3,000 | Medical device license- to allow for insurance converage |
| $ 3,400 | miscellaneous |
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