Goals
- To give a voice to At Risk Youth in the community through music.
- To give At Risk Youth the experience of professional music recording.
- To expose their discovered talent on a world-wide commercial level.
- To address social issues amonth youth like Bullying and Addictions
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Overview
Using 10 years experience and networks in the social work industry, coupled with 12 years of marketing, advertising, and music production experience, we will oversee and execute all aspects of the talent scouting, professional recording, and commercial release of the above mentioned Pepsi Refresh project.
This will be a full-length urban album release, uniquely featuring local professional recording artists and at risk youth. This project will expose at risk youth in the community of Edmonton, Alberta to the process of professionally recorded project, and in turn give these at risk youth a voice in the community on a national and global scale.
By providing youth an outlet for positive musical expression, it will keep them off the streets, and tackle social issues like bullying and addictions. Their music will be a platform to speak on their life experiences, raising awareness for their daily struggles, telling a story that will have a universal appeal.
Community Benefit
How will the $25K be used? |
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Budget Notes: Some services not covered by the budget, and donated by participants are; graphic design of CD and promo material, promotional merchandise, venue expenses for concert CD release, media kit and bio with professional pictures, upkeep of social media like Facebook, Twitter, Myspace, and LinkedIn. | |
$ 7,125 | Studio time with Enigineer included, 5 hrs/song, $95/hr |
$ 3,000 | Music and producers |
$ 800 | Tape and supplies incl equipment rental |
$ 1,500 | Musicians, 2hrs/song, $25/hr, x 2 musicians |
$ 1,000 | Travel of out of town youth artists in surrounding areas |
$ 1,800 | Mixing and mastering |
$ 1,775 | CD pressing, 1000 copies for street promo and concerts |
$ 4,600 | Radio campaigns on Hot 107 and 91.7 The Bounce |
$ 2,500 | Bus Benches advertising |
$ 900 | Print promo materials, flyers, posters, on-line |
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